Crosstown Creative Solutions

Website Design

Tue, 11 May 2010 13:34:29 +0000

Your website should be the glue holding the rest of your marketing efforts together. Every piece of direct mail, every email, and especially your internet marketing efforts should point the reader back to your website for more information.

Look under “Services” tab to learn more about how CCS can help with your web design.

Newsletter for DFS

Tue, 11 May 2010 12:46:03 +0000

Dollars for Scholars is a non-profit organization that raises money from alumni, local residents and businesses. They then are able to give financial scholarships to every graduating senior in Grantsburg who pursues higher education. What a wonderful organization! Each year in the Spring they send a newsletter with a donation envelope. I volunteered to do the newsletter in 2008 and was thrilled when they hired me to design their newsletter for 2010.

Garden Store / Flower Shop Website

Wed, 28 Apr 2010 21:19:15 +0000

Grantsburg’s finest garden store and floral shop asked me to develop a website for them a few months back. Their main challenge was to make viewers aware that they have two completely different stores, locations, and products but are under the same ownership (and wanted only one website!).

By adding a “subscribe to our mailing list” section they are able to cut down on some printing and postage costs. I am impressed with the number of subscribers they have so far!

You may visit their website at www.woodrivergardenstore.com or www.villagefloralgrantsburg.com

Mobile Marketing

Wed, 13 Jan 2010 14:09:19 +0000

In 2008 cell phone subscribers sent/received an average of 357 text messages per month compared to 204 voice calls per month. (source: Nielsen Mobile)

Mobile marketing revenue is expected to reach 24 Billion by 2013. Revenue reached 1.8 Billion in 2007. (source: ABI Research)

What is Mobile Marketing?
Mobile marketing can include text message marketing, ads on mobile websites, mobile applications, mobile video (clickable overlays on videos from YouTube or branded videos).

Crosstown Creative Solutions offers text message marketing services and recommends tying it into your already existing (or future) online marketing strategy (e-mail marketing, website and social media). Text message marketing is excellent for sending coupons, announcing sales and events, mobile contests and polls, etc. Need an idea of how it could work for your business? Send me an email at info@crosstown-creative.com.

Facebook for Your Business

Sat, 09 Jan 2010 16:22:20 +0000

Facebook isn’t just for personal use, it should be an extension of your marketing plan for your business. And the best part, it’s FREE!

Do you believe in brand awareness? How about word-of-mouth advertising? That is exactly what social media is. Facebook offers you the chance to converse with your customers and prospects.

Here’s an example of how you can use Facebook for your business. I also work in the wine industry and have a Facebook account for a winery (have a twitter account as well, but we’ll go into that later). Instead of saying “Buy my XYZ Chardonnay” I change my status to say “enjoying a glass of XYZ Chardonnay with lobster stuffed ravioli”. Throw in a link to your website where there is picture of the meal and there you go. This will not only get comments from your fans about how delicious it looks, but it will make them go to your website and learn more about you.

http://crosstown-creative.com/?page_id=95

Tips for Successful Website Design

Tue, 05 Jan 2010 21:28:40 +0000

1. Write your content from the viewpoint of your visitor – “what’s in it for me”? Less about you and more about the reader.

2. Test your website on several internet platforms as they may not all display your site the same (Internet Explorer, Safari, etc.) Make adjustments as needed.

3. Make navigation easy and on every page. Your website should smoothly transition from one page to the next or your reader might leave you all together.

4. Keep the font attractive and easy to read. Don’t use flashy colors or fonts. Stick to 2 fonts (one for headings and one for body copy). You can experiment with font size, italics, etc. to show emphasis.

5. Keep your web content short. Most internet users are “skim and surfers” and don’t spend more than a few seconds looking for information.

Graphic Design

Wed, 30 Dec 2009 23:50:30 +0000

Need a professional look for your materials? Looking for quality, affordable printing services with a short turn-around time?

Look under “Services” tab to learn more about how CCS can help with your next project.

Social Media Marketing

Wed, 30 Dec 2009 23:18:12 +0000

The world of marketing has changed. Have you changed with it?

Look under “Services” tab to learn more about how you can adopt a social media marketing plan.

Wine Club Membership Card

Mon, 16 Nov 2009 22:15:07 +0000

Rebels Business Card

Wed, 11 Nov 2009 23:16:16 +0000